an unexpected service


What should you expect from a a medicare insurance pro?
They are unlike other insurance consultants and agents.

What should you expect from a a medicare insurance professional? They are unlike other insurance consultants and agents.

A medicare insurance professional requires right training and certification from the insurance company or companies they represent, the states they represent and the Center for Medicare and Medicaid Services (CMS). You should expect that

A medicare insurance professional is your consultant and educator. Weaving through the decisions in medicare is an important lifetime decision. You deserve right information and access to answers.

A medicare insurance professional is here for you. While they are agents for the insurance companies with whom you may contract, they must also be here for you to assist you in making decisions.

This article does a good job of outlining some items of which you should be aware. Get right service. We are here for you at SOLUM to give you that “unexepected service” that you should expect. Covering Oklahoma, Arkansas, and Texas. Benefiting the membership of National Association for Grandparenting.

Marketing Appointment Rules

Jeese… even in the Philippines

Get tired of scams and spams?

Even in the Philippines, it takes intervention to protect. See article below.

If you are on Medicare, remember you have rights. The United States has a Center for Medicare Services where you can get tons of information and file grievances, appeals, and more… Keep it bookmarked.

https://www.cms.gov/medicare/medicare.html

New Days and New Ways

Phil and SOLUM are on a new adventure.  After almost two decades of working with Dr. Ken Canfield first at the National Center For Fathering (fathers.com) and now the National Association for Grandparenting (grandkidsmatter.com), we lauched an insurance benefit initiative for you, the grandparents and parents of generations.

Our non-profit outreach SOLUM Community Transformation Initiative is thriving (solumcommunity.net) and fixing fractured families.  Now we are here for you to help you build your solid financial foundations, secure important relationships, and launch your legacy into generations through benefits development with NCF and GKM.

Join us on the adventure.

We are leaving all of our blog content on management and wanderings for you to peruse.  No use throwing out. We will reorganize a bit to make it easier, but there it is.

Lead with Solutions: Five Key Phrases To Lead

There is power in your words, Leader.

Leaders lead.  We lead with our words, our actions, our intent, and our example.

Leaders lead.  Leading flows from the inner core of a leader outward for followers to follow.  Wisdom literature intrigues and builds me.  Two principles that regurgitate in my meditative time apply here.

  1. What is in your heart comes out your mouth.
  2. Words carry life or death.

Uncomfortable as that may be for some, it is life and energy for leaders.  Those that deny they are being led are fools looking for a place to fail.  Those that accept they are both being led and leading others have matured to a grasp of reality needed for contentedness and success.  Watching words is a key necessity of leadership.

One of the ways leaders lead is with the entry words they use in conversations and meetings and personal engagements.  So let’s look at five phrases that lead well and lead to impact and influence.

How can we lead effectively with our entry words?

Lead #1: How do you feel about this situation?  Leaders fail many times by leading with precooked answers.  Try leading with a question.  The conversation is headed a positive direction based on your quick and thoughtful lead.  Watch out for asking how people think.  That will get you 80% less response than asking them how they feel.  They will tell you what they think in response to asking them how they feel.  For the most part, people are less threatened when asked how they feel than asked how they think.

Lead #2: There could be some amazing benefit to this approach.  You just opened the other person or group up to a positive view of what follows.  Yet, you have not committed anyone to a position of yes or no.  The engagement is now open to include a description of the issue being addressed, but with an expectation of a positive outcome.  Lead on.

Lead #3: What worries you most about our issue?  Wow.  You just posed an emotional tie to the others in conversation.  It is not someone else’s issue, but our issue.  You’ve entered into a supportive stakeholder position and communicated you will be there to help work through the blips.  At the same time, you gave the other person influence in the next steps.

Lead #4: Have you considered a possibility of option X?  This is an enticing lead that suggests a solution without forcing compliance.  Leadership contains an element of power along with authority.  By opening with consideration of an option, meaning there are other options, you give power to the others in the conversation.  It can be a big win when working with a strong leader.  Some leaders place themselves in defensive stance over a position they have taken in the past.  You just graced them with a way out that saves face for them and could bring them better success than a present entrenched option.

Lead #5: Having considered many options, here is one I’d like to bring to the table for discussion.  Okay, this is a lead based on research prior to this moment.   You’ve opened the discussion to include consideration of other options and problem barbs and even rabbit trails.  It is an empowering position for all included.  Sometimes an entire room will just go quiet at this point and let you lead forward.  Be ready for that.  After all, you are a leader.

Summary:  Notice none of these leads starts with the issue at hand.  All of these communicate co-ownership of the issue and the solution and confidence in a positive outcome.  Avoid leading with the issue.  My days are full of conversations that start, “Phil, I have a problem.”  That is a position of weakness.  Sometimes the individual just wants to discuss their ideas.  Many times they are looking to offload the problem and responsibility.  Take responsibility by leading into a solution.  Leading with the solution in today’s environment can be considered pushy and too strong.  Lead with compassion and listening and strength with some key phraseology that reveals intent to engage along with intelligence and ownership.  Lead on, Leader.

Bottom Line Counts…. Someone told me…. Four Questions You Better Answer

Someone told me the bottom line counts.

Someone told me that a respectable blog begins to mature and gain acceptance at 50 posts and 100 posts.

Someone told me that you should blog at least once a week to stay in the minds of those that read blogs.

Someone told me that you need to get a life and not blog so much or sit around reading FB and LI and Twitter and Pinterest and Tumblr and, and, so much.

Well, bottom line results count more than what someone told me.

Every company is pressed to improve the bottom line, not improve blog hits and social media viral statistics.  If those items can be directly related to your revenue to expense ratios, then you need to dog them daily.  If those items just make the marketers feel better about themselves and all the attention they are getting, you need some “come to Jesus” meetings and explain you are in business to make a profit not be pretty and cute and liked.

Ask yourself:

Has my socialization spend in marketing improved revenue?

How much did it cost me per improved dollar in sales for my socialization?

Has “promoting the brand” with no discernible impact on bottom line been replaced with socialization tactics?

Have I distanced my customer base through using socialization versus good old fashioned phone calls, personal notes, and visits from the sales team?

Starting Fresh – Get an innovative pop to your great insurance marketing idea.

Every marketing initiative starts with a fresh idea.   Somewhere either a brainstorm erupted in a private time or meeting or a customer voiced a need and you awakened.

What do you do with that fresh idea?

Do you run rampaging through your team and ask them to “get on it!”?

Do you get tied up in a single sale and miss big movement?

Do you thoughtfully consider your options and begin analysis never to come to a conclusion?

Do you gather a group of agents and brainstorm?

Do you pay an exorbitant fee to an advertising agency to develop it for you?

Do you throw the idea out on the internet to one of a thousand groups on linkedin or g+ or a blog?

How can you get this thought blurb from being  just an idea to something that will potentially produce income and generate qualified leads for you as a marketer of your services?

Okay here is a new and quick tool to help.  It doesn’t do it all, but pretty close.

Blog | Big Dog Innovations | Your Marketing Department’s Secret Weapon http://bgdg.co/SuccessfulMarketingCampaigns

A Letter To A Young Friend and Budding Entrepreneur

This letter went to a young entrepreneurial friend of mine sometime back.  He was struggling with a decision to try or not.  There are some key points for anyone working on a change or transition.  ……….

The life of a small business operator (change agent) is tough.  You will make less per hour than if you worked at McDonald’s flipping burgers for the first few years.  You will work for nothing but the love of work and the passion of your idea.  If you cannot do that, quit and go to work for someone else.  Over time, you can make millions of dollars.  In the beginning you will live on beans and peanut butter and tuna fish and learn to like it.  You will live in the junkiest apartments and drive old cars.  You will put your money into your business and into giving to others.  Later, you will have some money.  Don’t count on it for the first five years.  Everything should go back into the business in some form.

A small business operator (change agent) can make no excuses.  There is no one to blame for any failure or lack of money but you.  The economy is not to blame.  The customer is not to blame.  Ignorance is not to blame.  Only you are to blame.  Get over blaming others and circumstances.  Get ready to face the mirror every morning and hold yourself accountable to your vision and your dream and your actions or lack of actions.

Opportunities multiply as they are seized.  Sun Tzu.  That is pure truth.  Every time an opportunity is in front of you, you must answer yes or no quickly.  Every one you let pass is gone. Quit whining about the fish you did not catch and go fishing for the next one.  There is not time to whine about what did not work.  Get over it and get moving forward.

Small business operators fail for lack of planning and lack of execution.  That is about the whole of it.  The longer you think about what you are going to do, the less you will succeed.  Study, think, plan, and then do.  Be decisive in your ways.  Take knowledgeable action.  It is better to fail while you are acting than to fail while you are sitting and thinking.

You will fail over and over and over.  That is just the way life works.  Failure is your teacher.  Failure because you did not plan and did not work the plan is simply stupidity.  There is no excuse for stupidity.  God did not make you stupid.  Sitting around and whining and blaming people and circumstances makes you stupid.

Every day you must study your profession and what affects success.  Every day.  You are a student forever from this point forward.  Read magazines, trade journals, newsletters, and books.  Read, read, and read.  Blow up the television and the games and social media sites and read.

Go to school.  Get as many meaningful certifications and degrees as possible in the next five years.

Sleep is a waste of time.  Sleep the exact amount needed to stay healthy and alert.

So, if this is what drives you and makes your clock tick, DO IT!  Quit thinking and whining.  DO IT!

Hopeful Statistics Analysis Is Not A Plan For Profitable Sales In Insurance.

http://bigdoginnovations.com/insurance-marketing-blog

While spanning through infographics on customer engagement, social media, best times of day to send emails and get them , content strategies, and why facebook from key executives is a good idea, I laughed.

All of this is meaningless without a marketing 3.0 blueprint.

These are averages across multiple industries and contrived mostly from interviews and some real experiences.

What counts is results for you in your space and with your customers.

The ingenuity of your team of insurance professionals in sales and marketing mixed with customer preferences means the most.

Getting a system in place that allows you to interact and listen to the voice of your customer in real time with real people is what is meaningful.

Get it?

Get  it.

Call me.   405-388-8037

Read more …..  http://www.bigdoginnovations.com

Just make the connection and start the conversation.